Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
A Beautiful Activation For A Sensitive Cause

A Beautiful Activation For A Sensitive Cause

It is a very rare scenario when brands do something for the real good and not for the reel good.

This amazing idea & activation for The Survivors Trust by Marvelous, the Moscow based agency, is a fantastic reflection of how the norms in our minds are actually not the right reason or rationale we refer to when some beloved goes through an unexpected situation in life;

http://adsoftheworld.com/media/experiential/the_survivors_trust_the_most_provocative_fashion_show_ever

Salute To The Power Of Influencers

Salute To The Power Of Influencers

Good To See Brands Focus On Consumers

Good To See Brands Focus On Consumers