Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
Salute To The Power Of Influencers

Salute To The Power Of Influencers

The power social media has only gotten stronger with time. Brands have been seen giving into it even more than ever before. 

Exposure to social media has also introduced us to 'influencers', who can make it or break it for brands by sharing their personal opinions about the brand.

Over the last couple of years brands like Marriott have shown strong believe in social media and engaged with influencers to create reliable and relevant content to help create genuine buzz about its brands using the existing and upcoming platforms like SnapChat & etc;

http://www.adweek.com/digital/marriott-rewards-is-giving-4-influencers-spectacles-to-make-buzzy-snapchat-stories/ 

Say Hello To Your Tourists

Say Hello To Your Tourists

A Beautiful Activation For A Sensitive Cause

A Beautiful Activation For A Sensitive Cause