The Game Changers
There are heroes and super heroes (mostly in movies though).
Heroes are recognised for their bravery, boldness, efforts, sometimes attitude, but most of all how their actions and decisions the world today & tomorrow.
Agencies like Wieden + Kennedy are the appreciated heroes of the advertising world, but unfortunately their efforts are only saluted at an industry level and not on a global level. They have changed the way the world look at brands and they continue to do that over and over again.
Let's hope soon there will be a time where the advertising industry legends will get the same love Steve Jobs got for Apple on a global level.