Creative Minds can push boundaries only if the brands let them do so
Advertising has been and will always be a very competitive and cut-throat industry as long as there are curious minds looking for saying what has never been said before, do what has never been done before, go where no one has ever gone before.
Cadillac is one of those brands who I personally believe gives the creative minds the room to breathe and build a message that will not just sound good but inspire the reader/viewer from within.
Yes they have shown believe in star power, thank you Matthew McConaughey, but that doesn't mean that they solely depend on them to sell the brand.
Cadillac messaging has always been relevant to what is happening within the country and outside the country. This latest ad from them is a clear reflection of their believe that a brand's success is defined only if connects with its target market on an emotional and rational level;
