Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
The art of exceptional storytelling

The art of exceptional storytelling

Abdul Samee Qureshi
ADVERTISING, BRAND, MINDSHARE

Droga5 has done it again and again. 

Their approach is unique towards every brand. It is amazing to see how they develop stories based around human sentiments, emotions, needs & desires, as compared to the much expected value-driven marketing. 

They do it again and this time with UNIQLO the brand;

https://lbbonline.com/news/droga5-london-makes-life-more-comfortable-in-new-uniqlo-campaign/

The Game Changers

The Game Changers

Its not only what you want to say, but how you say it is what makes 'Great Advertising' in this day & age