If you have been a part of the real Mad Men world then you will surely be saluting agencies like Ogilvy, DDB, TBWA, Leo Burnett and so on, because these names were not only the yesteryear heroes but also the revolutionary minds defining the world of advertising for the years to come after them.
Keeping up with the standards and style they had maintained is not an easy task, but what is good to see & know is that there are a few agencies today who are actually living up to those expectations and benchmarks and one agency who is actually leading the race is Droga5.
The witty lines, creative ideas and activations, delivering above their weight and redefining the norms are a few attributes that have helped Droga5 redefine the advertising world.
The below article on New York Times advert and activation is a perfect example of how Droga5 is redefining things like no other agency has every has;
