It was never about how loud you can get, but always about how smart you can be

Burger King has always been in a head-to-head battle with McDonald’s for the longest time. They have been into each other faces to get the maximum attention that not only drives sales, but the awareness also.

While McDonald’s has always been successful to connect with the masses, but Burger King has always been at the forefront when it comes to speaking to masses with class, and the “Whopper Detour’ case study is a perfect example of the same;

https://www.adweek.com/brand-marketing/the-inside-story-of-the-burger-king-campaign-that-changed-the-brands-entire-outlook-on-marketing/amp/