When Crazy Is Actually Cool!
We all know how strong Nike is as a brand and how smart is Wieden + Kennedy as an agency, but the best part is their capability and willingness to make the brand and messaging relevant to the modern day trends & topics.
‘Dream Crazier’ is yet another fantastic effort that shows that amazing is all around us, all we have to do is just look a bit closer.
In the craziness of our everyday lives all we need is strong messaging like in this advert that connects with us on all levels - emotional and aspirational.
Take a look - https://www.adsoftheworld.com/media/film/nike_dream_crazier