Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
When the power of design becomes stronger than the power words

When the power of design becomes stronger than the power words

Mastercard has been evolving as a brand since 1966 (more than five decades now) in order to stay relevant and trendy to its target market. Finally it has reached a point that now all the world needs to see are the two circles to relate to Mastercard.

Lets hope this strategy will be a successful one and deliver what the brand guardians have hoped for;

https://newsroom.mastercard.com/press-releases/mastercard-evolves-its-brand-mark-by-dropping-its-name/

Salute to the man who worked hard to become a legend!!

Salute to the man who worked hard to become a legend!!

Salute to the legend 'Lester Wunderman'

Salute to the legend 'Lester Wunderman'