Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
Salute to the legend 'Lester Wunderman'

Salute to the legend 'Lester Wunderman'

Abdul Samee Qureshi

It is very unfortunate for the world of marketing that we have all lost Lester Wunderman, the father of direct marketing.

His contributions to the world of marketing have been game changers at so many levels, for instance the 1-800 NUMBERS were his contribution.

The world of direct marketing will never be the same and this is a loss which has definitely left a huge vacuum.

https://www.campaignlive.co.uk/article/lester-wunderman-passes-away-aged-98/1522728

When the power of design becomes stronger than the power words

When the power of design becomes stronger than the power words

Coke Repositions