Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
Nike You Just Did It

Nike You Just Did It

Nike has always been renowned as the brand that created the future with amazing product solutions and most importantly the right, trendy celebrity collaboration. However, with this new advert, the team at Nike, along with the whiz kids at Wieden Kennedy, the brand has stepped into a completely new territory of defining the power of brand influence on the desired target market;

https://www.campaignlive.co.uk/article/nike-just-it-caster-semenya-wieden-kennedy-amsterdam/1492496

This formula clearly showcases that its not necessary that you make everyone happy if you want to show everyone what you stand for.

Salute Nike for forcing everyone to believe in who they truly are and what they do because they can do it if they set their mind to it!!!

Coke Repositions

Emotions Sell!

Emotions Sell!