Advertising only works when it is relevant to #today
With millions of brands around the world, there are also millions of agencies to support them. Some do it in the most amazing way, while the others do it in the most unacceptable manner without thinking about the future the ad would have on the brand and its desired target audience.
Kudos to Lacoste on this amazing initiative that is not only informative approach but is also a lesson for other brands who have the capacity to create a change movement which can create a strong impact;
