Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
The Beauty Is Always In The Story of an Ad

The Beauty Is Always In The Story of an Ad

Over the years the EQ of the target audience has been explored and exploited over and over again, for the simple reason because there is something called communicating in an emotionally tactical manner.

This beautiful ad for a grooming brand shows that it doesn't all need to be product, as long as the target audience is celebrated;

http://www.adweek.com/brand-marketing/inside-shaving-brand-harrys-cosmic-take-on-what-it-means-to-be-a-man/

Did GAP really push the boundary with this ad?

Did GAP really push the boundary with this ad?

Will #Subway Turn A Corner?

Will #Subway Turn A Corner?