Will #Subway Turn A Corner?
Subway has been through an interesting rebranding and has now recently launched a campaign to further support its new brand strategy and appeal. The question is, will this campaign turn the corner;
Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands.
Subway has been through an interesting rebranding and has now recently launched a campaign to further support its new brand strategy and appeal. The question is, will this campaign turn the corner;
