Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
Emotional Triggers Can Drive #Advertising To New Levels

Emotional Triggers Can Drive #Advertising To New Levels

Promoting or selling a product using tactical advertising always drives the numbers and potential awareness of the brand, but what makes a brand worth remembering is the emotional trigger it pulls amongst the desired target audience. 

This ad from Gillette, thanks to Grey New York is a wonderful reminder that emotions will always drive actions;

http://www.adweek.com/agencies/gillettes-deeply-touching-film-about-a-son-helping-his-elderly-father-shave-takes-home-cannes-gold/ 

A Beautiful Surprise at #CannesLions2017

A Beautiful Surprise at #CannesLions2017

Social Can Make Viral & Viral Can Make Social

Social Can Make Viral & Viral Can Make Social