Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
Nike - Always At The Forefront of Creative Thoughtfulness

Nike - Always At The Forefront of Creative Thoughtfulness

Abdul Samee Qureshi
ADVERTISING, BRAND, MINDSHARE, STRATEGY, TRENDS

Nike in some way or the other has always redefined how it adapts effectively with the latest trends that are driving the thoughts and psychological thinking of its target market. 

A must see is the recent buzz worthy, and perhaps even a Cannes Lions worthy, activation designed by BBH for Nike taking technology;

https://www.youtube.com/watch?v=JN7lClrTUpE

It is an almost reflection of their innermost desires to better understand the target audience and redefine the relevance of Nike in this day & age. 

Social Can Make Viral & Viral Can Make Social

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Wonderful Ideas Are Never Bound By Any Limits

Wonderful Ideas Are Never Bound By Any Limits