This One Is For The Soul
SoulCycle has build itself a very strong reputation since it launched.
Within a very short time of its launch the SoulCycle the brand has been a phenomenon amongst those who desire to stay fit regardless of their age.
Advertising is about developing & communicating the brand story and in this day & age the more the end consumer understands the story the more they will share the story/advert the more successful the campaign is going to become.
Below is a perfect example highlighting the efforts, energy and thoughts that were put into defining SoulCycle as the ultimate must go to destination;
