This Should Have Never Happened
Chobani has been the game changing brand at all levels, especially considering the latest controversial issues and how the brand is connected to them in a positive way.
When the news of Droga5 no longer being involved with the Chobani account was shared I was a bit disappointed because there was a lot that could have happened if the two had stuck around for each other, but no one can change what the fate demands, which was the appointment of Wieden & Kennedy.
Today I saw the first advert for Chobani done by none other than the legendary Wieden & Kennedy team and in all honesty it was below par and expectations. This is a brand that has redefined the norms and this is an agency that has redefined advertising, but after having looked at the outcome it is a mere shocker and disappointment. Have a look at it yourself;
