Everyone Is Fighting To Win
A healthy jab at each other is somehow considered as acceptable in the world of advertising, as long as no one tries to hit below the belt.
Brands like McDonald's, Burger King & Wendy's are some of the big names who are good at using such tactics and let us not fool ourselves, this stunt is pulled by brands in almost every industry and not just the food industry.
To make things better (or worse from a brand's point of view) social media plays a very impactful role because even if one post or tweet goes wrong everything can literally go down south.
This time around it is Wendy's who was taken on McDonald's and it will be interesting to see what will McDonald's reply;
