#WeNeedMore

I love it when brands go above & beyond the need to use their big value dollars to attract the consumers towards their product/service offering and instead use that money & famous celebrities to create a message that actually matters.

This latest effort from Verizon shows that the brand really cares;

http://www.adweek.com/brand-marketing/lebron-james-and-adriana-lima-tell-kids-to-be-scientists-not-celebrities-in-verizon-spot/