Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
Back To The Basics For Carl's Jr

Back To The Basics For Carl's Jr

Somethings are better off never being changed because the original way will always be the right way.

Over the last few years Carl's Jr made more buzz because of its double meaning advertising rather than cashing in on what actually made the brand famous. 

Some might call this a state of realization and some might call it a long shot in a market overcrowded by the likes of Burger King and McDonald's, in my opinion this is an honest effort to cut down the gimmicks and remind people what truly made Carl's Jr famous.

Check it out for yourself;

http://www.adweek.com/brand-marketing/burgers-not-boobs-carls-jr-brilliantly-flips-the-script-by-tearing-down-its-own-smutty-ads/

 

Good To See Brands Focus On Consumers

Good To See Brands Focus On Consumers

Faith In YouTube Slipping

Faith In YouTube Slipping