Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
It Was About Time

It Was About Time

Abdul Samee Qureshi
ADVERTISING, BRAND, TRENDS, MINDSHARE

Tough economic conditions and the ever changing landscape of technology and media has forced brands to relook at their offline and online presence. 

The New York Times is one of the most well renowned and respected news brand that has taken the leap by investing into brand awareness and advertising and that too at a time when the world is rapidly evolving.

It's definitely the matter of great courage to even consider the thought of such a big change and the below article is the proof to the pudding that The New York Times is ready for the future in every way; 

 https://www.linkedin.com/pulse/new-york-times-invests-branding-finally-tim-calkins

Be Relevant - The Trick To Your Brand's Success

Be Relevant - The Trick To Your Brand's Success
Mind Games Played on a Social Media Level

Mind Games Played on a Social Media Level