A Beautiful Ad Is The Result Of A Beautiful Story

What makes any city worth traveling is the story from its past, the culture it cultivates and the future that it desires to build.

The discerning traveler is always on the lookout for destinations that would create beautiful memories and extraordinary experiences which would then in turn become must-tell-stories for the future.

Every city has its own wow factor that needs to be discovered and this advert for the city of Abu Dhabi is a true gem when it comes to storytelling, the visual appeal, the human appeal and most importantly the emotional appeal;

https://www.youtube.com/watch?v=X5VjsWZsrx0

This is video is part of an amazing integrated campaign designed for TCA Abu Dhabi by M&C Saatchi.