Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
Millennials - the most in demand & the most demanding

Millennials - the most in demand & the most demanding

Abdul Samee Qureshi
HOSPITALITY, TRENDS, ADVERTISING, BRAND

Millennials are recognised as a generation that is always questioning every move a brand makes to interact, impress & connect with them. They are eager to know why brands select them.

There is no doubt that decision making has taken a huge shift, especially over the last couple of years, with the authority passed on from Generation X to the Millennials.

Hospitality is one industry that has evolved at every stage and adapted to the global changes, whether it be the target market, the technological trends, the marketing techniques or the social media engagement factor, with special consideration given to the likes of Facebook, Twitter, Instagram, SnapChat, Pinterest, Whatsapp & YouTube. 

Skift, being the knowledge sharer and the content creator for the hospitality, travel & tourism industries on a global level, has recently published a report highlighting the impact of what Millennials want in meetings now. 

 

Mind Games Played on a Social Media Level

Mind Games Played on a Social Media Level

The Man Who Is Changing The Middle East Advertising Scene Forever