Alright, Alright, Alright!
Many brands have engaged actors as their ambassadors to create & grab a certain degree of follow-ship. Lincoln is also one of those brands that doesn't leave any leaf unturned when it engages with a celebrity endorser, especially if it is someone like Matthew McConaughey.
Below is the link of some of the most amazingly curated adverts and beautifully shot for Lincoln;
https://www.youtube.com/watch?v=8QEAA94FjHc
No matter who the actor is or how much brands pay to engage them, the story, the way the advert is shot are always going to be the top priority.