In the world of sports wear #Nike and #Reebok take the lead

Marketing of consumer based goods is a challenge of all sorts, especially when you look at the sportswear category. Brands like NIKE, Adidas, Reebok, Puma & Under Armour are forced to study the end consumer very thoroughly in order to use the research insights to their advantage when marketing the next generation of categories.

Also, kudos to the marketing heads for beautiful briefs and the agencies who truly know how to bring this vision to life (Thank you to the likes of Wieden & Kennedy, Droga5 & Venables Bell + Partners).

Great Logic Always Leads To Great Magic

Reebok Advert: http://www.adweek.com/brand-marketing/reebok-has-the-perfect-shoes-for-the-man-with-the-worlds-fastest-feet/

NIKE Advert: http://www.adweek.com/brand-marketing/athletes-gasp-for-oxygen-in-nikes-dramatic-ode-to-air/