0.0 Is The Latest Cool Number To Remember Thanks To #Heineken

In my opinion every third or fourth person out there is very well aware of Heineken in some way or the other. 

Thanks to Publicis Italy and its Ode to Openness campaign, Heineken is soon going to become a brand that will be picked up by almost every other person out there to look cool. 

http://www.adweek.com/brand-marketing/heineken-0-0s-first-ads-prove-you-can-have-fun-without-alcohol/

It's a very smart move from team Heineken for tapping into this highly potential untapped target market who are desperate to make a statement that is cool and will make them relevant in the know and in the now.