There Is Always A Reason With #Volvo

Over the past few years Volvo as a brand has not only hit back at its critics, but has also explored unique, distinctive and exciting ways to communicate the brand to its desired target audience, especially with the trucks - remember the award winning Jean Claude Van Damme ad?

This time around Volvo aims to break a Guinness Book of World Records listing that is exciting and fun at the same time, have a look for yourself;

http://www.adweek.com/brand-marketing/volvo-trucks-and-this-3-year-old-set-a-guinness-world-record-with-latest-big-stunt/ 

Thank you Forsman & Bodenfors!