A Beautiful Idea That Got What It Deserved At #CannesLions2017
A lot of times brand activations and advertising is done to create the buzz that would generate revenue, but rarely there are instances when the message is to drive awareness of a misunderstanding in the society and eliminate the lack of know how.
What McCann Health and McCann Worldgroup Partner has done for the Afghanistan government and its people to spread the awareness about the importance of immunization is truly amazing and smart. Take a look for yourself;
