Every Great Machine Has A Great Story
The world of advertising is all about great storytelling. If you can't crack a good story you will never be able to trigger any emotion which in turn will mean no attention for your brand.
This latest 2 minute long beautifully encapsulated story of a young man for Acura is a fantastic compilation of how the past plays a key part in defining our future. The greater the struggle the better the outcome - that's the law of nature.
Amazing effort by the McGarryBowen team;
