There Couldn't Be A Better Time Than Now

I love the fact that brands these days are more focused to creating a connection between themselves and the human-side or emotional side of things. 

Mercedes has always been at the helm of redefining and adapting to technology, especially when it comes to defining the perfect automotive experience. 

I personally am liking this new marketing push from Mercedes, which is now being considered as the brand's most ambitious project;

http://www.adweek.com/brand-marketing/mercedes-benzs-most-ambitious-marketing-project-yet-is-all-about-what-it-means-to-grow-up/

The human spirit is well celebrated in these series of videos.