A Little Bit Of Wit Never Spoiled An Ad
Advertising has always been about communicating the right message to the right audience and that to the right way. This is a rule of thumb which every brand and agency out there abides by and follow with their eyes closed.
One thing that brands find almost impossible to understand and agencies find extremely difficult to sell is a bit of 'wit' as an integral part of their concepts.
Even though the scenario is pretty much rare in the Ad World all across the globe, there are some anomalies that always appear to do the job just right. In my opinion Volkswagen is one of those brands that does believe in living the extraordinary life rather than the ordinary one.
This new ad from Volkswagen has a bold yet realistic approach to how the brand should be sold;
