Don Draper Never Wanted To State The Obvious
In a world where brands are driven by technology & social media experts and dictated by the creatively charged minds who want to make a difference in how people perceive a brand, it is a must for brands to build a niche for themselves like never before.
Even though Don Draper was a fictional character representing the Mad Men world through stories relevant to that era of advertising, one thing that was always on the money was how he sold brands as beautiful stories that would keep lingering in the minds of the target audience.
One of the pitches that Don Draper had handled during the Mad Men runs was for the Heinz brand. With an interesting twist of things, today the Heinz brand has formally decided to bring the actual Heinz pitch from Mad Men to life through print and out-of-home executions in New York City.
The Heinz brand reps and the current creative agency actually believe the Mad Men pitch was on the money in every sense and relevant to what the brand stands for in this day & age.
You can look at the pitch through this link;
