And then there was Snickers
There are brands who advertise for the sake of exposure, awareness & most importantly selling. But, there are brands like Snickers who advertise because they are always on the lookout for the opportunity that will further help strengthen the brand and consumer relationship.
The latest Snickers campaign by BBDO New York appeals to the more emotional side of the target audience by defining the reactions you can expect from the consumer when they are hungry.
This latest advert is a further extension to that campaign;
