Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 

Old School is Cool

It was really interesting to see an advert inspired from what we all would call the 'Austin Powers' era of fun & joyfulness. 

Advertising is not only about being relevant to the latest trends, but making sure that the brand is relevant to the target audience the brand is communicated to. 

This ad film is a perfect example of that;

http://www.adweek.com/brand-marketing/can-this-ridiculously-joyful-ad-lighten-the-mood-in-washington-d-c/

'Adaptation' is the name of the game

Nothing is more important than having people listening to you