Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
Volvo surprises by showcasing the importance of human values

Volvo surprises by showcasing the importance of human values

Over the last few years automotive brands have managed to connect with the human side of the target audience they care to attract, but if there is one brand that has managed to do it better than the others is Volvo.

These beautiful series of ads from Grey New York are a proof that there is a strong emotional connection between Volvo and its target audience;

http://www.adweek.com/brand-marketing/volvo-orbits-the-earth-in-the-final-chapter-of-its-epic-time-twisting-trilogy/

The Best Of The Holiday Season

The Best Of The Holiday Season

The Future is Programmatic and is here to stay!

The Future is Programmatic and is here to stay!