Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
The Wait Is Finally Over - Starting with Waitrose!

The Wait Is Finally Over - Starting with Waitrose!

The holiday season is one of the most exciting time of the year when brands make that extra effort to appreciate, acknowledge and celebrate who they are working with. 

This latest festive season ad from Waitrose is not only spot on but also very timely delivered in order to achieve the desired results. Have a look at it;

http://www.adweek.com/brand-marketing/waitroses-holiday-ad-is-a-monochrome-fantasy-about-getting-snowed-in-with-strangers/

The Future is Programmatic and is here to stay!

The Future is Programmatic and is here to stay!

Competitive Advertising can bring the best or the worst in you!

Competitive Advertising can bring the best or the worst in you!