Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands. 
Good Advertising Is More Than Just Storytelling

Good Advertising Is More Than Just Storytelling

Abdul Samee Qureshi
ADVERTISING, STRATEGY

Advertising has more or less has always been associated with a powerful image and a strong, punch storyline that encapsulates the complete essence of the message that needs to be delivered, while trying hard to stand out from the clutter. 

The article released in Adweek reflects on the reality of the business;

http://www.adweek.com/agencies/advertising-isnt-storytelling/

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